Location Intelligence: The Next Chapter in Business Intelligence
Home>Location Intelligence: The Next Chapter in Business Intelligence
At Targomo we convert complex geospatial research into actionable insights for organizations everywhere: To optimize business models, strategies and processes. Our vision? To unlock the power of Location Intelligence for everyone.
Location intelligence is a type of data analysis that helps businesses and organizations make better decisions by incorporating geographical information into their decision-making processes. This allows them to better understand their customers, markets, and operations, and make more informed decisions based on this information. Location intelligence is typically used in fields such as marketing, urban planning, logistics, and real estate. It involves the use of geographic data, such as maps and demographics, as well as advanced analytical techniques, to gain insights and make more informed decisions.
Location intelligence and geographic information systems (GIS) are related but distinct fields. GIS is a technology that allows for the capture, storage, manipulation, analysis, and display of geographic data. It is used to create maps and other visualizations of geographic data, and to perform spatial analysis on this data.
Location intelligence, on the other hand, is a type of data analysis that incorporates geographical information into decision-making processes. It is a broader concept that includes GIS technology, but also includes other data sources, analytical techniques, and business applications. In other words, GIS is a tool used in location intelligence, but location intelligence encompasses a wider range of activities and applications.
Retailers and other brick-and-mortar businesses can benefit from location intelligence in a number of ways. For example, location intelligence can help businesses identify the most promising locations for new stores, based on factors such as population density, consumer demographics, and the presence of competitors. It can also help businesses understand their customers' shopping habits and preferences, and tailor their marketing and advertising efforts accordingly. Additionally, location intelligence can be used to optimize supply chain and logistics operations, by identifying the most efficient routes and locations for warehouses and distribution centers.
Location Intelligence enriches business intelligence with georeferenced data.
Powerful data integration platform
Cutting-edge technology collects, manages, and enriches location data with other data sources.
Precise reachability and mobility analysis
Evaluate all data based on geographical location and complex movement patterns.
Clusters. Structures. Patterns.
Structural analysis correlates individual data points and uncovers complex interdependencies.
Machine learning algorithms identify unique location features that determine the success of a site.
Locations. Analytics. Decisions.
Where to Apply Targomo
Branch Network Optimization
Understand, predict and improve the performance of your entire location network.